Quick plug before we get started with today’s interview- make sure you check out my Memorial Day indie nail polish sales list before you get started with your shopping- today’s brand we’re interviewing is holding a sale that’s listed there!
Welcome to Indie Insight, the weekly series where I interview an awesome indie nail polish maker! This week we are chatting with Cheyenne of CDB Lacquer! Cheyenne is a blogger-turned-maker and always releases unique shades. Let’s get started!
How did you get into nail polish in the first place?
I have been into all things nail-related since I was a young teen. I was having my nails done every 2 weeks at the nail salon down the street from my home and whenever I got designs airbrushed onto them (back then they didn’t really do freehand art) I was never really satisfied with how they turned out, don’t get me wrong they were definitely pretty but I always wanted them to look more detailed which eventually led to me doing my own freehand nail art.
When and why did you decide to start your own brand?
I came across the Instagram nail community in October of 2013 and became even more obsessed with polish. I bought my first indie polish shortly after and the idea of being able to make my own polish came to life. I bought my first starter kit, initially to just make the polishes for myself, and over time, with the support of my family and friends, I decided to open up my shop.
Tell me how and why you chose your brand name.
Honestly, I couldn’t for the life of me think of anything super creative and since my nail art account was CDBnails143 I just went simple and used CDB Lacquer. CDB being my initials.
What is your favorite collection you’ve released so far?
I don’t really have a favorite collection, more like favorite polishes from each collection haha! But If I have to choose, I’ll go with my Colors of the Wind collection. A fall collection I released last year that I made specifically because it was Native American theme, which is my heritage.
What is your favorite individual polish you’ve released so far?
ahhh! I don’t know! Haha It’s hard to pick a favorite after you put your heart and soul into each one. But if I really have to choose I would say it would be a toss-up between Dazzling Dreams and Pure Soul.
What’s your favorite polish ‘season’?
September-November for sure! I really enjoy deep, dark polishes and the fall/autumn is when all those colors come back into play.
Where do you draw your inspiration from for your polishes?
Everywhere! Seriously, ideas just come out of nowhere most times for me. But I would say most of my collections are themed around television series and movies. But I also love creating polishes that are holiday themed.
Do you tend to keep your collections seasonal, or do you make what you want, when you want to make it?
When inspiration strikes I make asap otherwise I can’t get it out of my head! Haha and after the testing period is done, I do try to release them when I believe the time is right.
Are there any types of polish that you don’t make yourself but buy a lot of from others?
Not really. I have made all sorts of finishes that I also purchase from others.
How many bottles do you own in your personal collection?
oh man! I have no idea! Haha I’d say close to 1,000 at least.
Other than your own brand, which brand do you have the most of in your collection?
KB Shimmer, Polish Addict Nail Color and Zoya
Do you do polish work full-time or do you also have a day job?
I’m lucky enough to be a stay at home housewife so I do this full-time.
You’re a blogger in addition to making polish. Do you feel this has helped you in an unique way when it comes to making polish?
Most definitely! I’m able to see the best of both worlds! I can understand the needs and wants of a blogger easier because usually they are the same things I look for in an indie I’m reviewing for.
What has been your biggest struggle in polish making?
There are a lot of indie polish brands out there, so trying to stay original and releasing a polish that’s not similar to someone else’s becomes very hard, especially since we all order our supplies from the same places. I have spent months coming up with a polish just to find out that someone else has done something very similar and have to start all over again. But in my opinion, that’s also what makes it fun too! It makes me really take the time to think about polish ideas instead of just throwing something together.
What is your favorite thing about making or selling polish?
Making the polishes themselves is my favorite part. The creative process of coming up with an idea, then taking that idea and turning it into a polish. I love the feeling when it is done and it has passed its testing stage! Haha
We all know glitter can be really messy and stick to everything- how do you keep all of your glitter, pigments and mixing tools organized?
I put all my pigments and glitters into little containers for easy storage and organization. All my tools and supplies are also pretty organized on shelves and in drawers.
How many prototypes do you typically have for every polish that actually makes it into a collection?
Luckily, I have only had around 15 polishes in a year and a half that never made the cut for release. Either because of failing the testing process or they didn’t look at all what I was going for.
The maker/blogger relationship is one that is pretty important in the indie world. How do you decide which bloggers to work with?
I’m not too picky actually. As long as they are a pretty active blogger (post regularly) and take nicely lit photos I’m happy. Also, communication is key! The blogger has to be able to be honest with me about their experience with my polishes, that way if there are any issues I have time to fix them before release.
What was the moment that your brand really started to take off and be noticed? When you first started, what did you do to get your name out there?
I opened my shop Feb 1, 2014. Barely sold much of anything until that following May when I released my A Land Full of Wonder collection, An Alice in Wonderland collection. But to be perfectly honest, sales are hit or miss per release. Some collections I’m having to restock constantly while others just don’t really sell much at all so it’s definitely a roller coaster ride! haha
What’s your favorite polish not made by you?
Saint George by A-England
With so many indies on the market now, what do you think sets your brand apart?
I try my hardest to come up with ideas that I don’t really see anywhere else, it’s hard to do but I do my best!
Let’s talk a little about the person behind the brand- what hobbies do you have outside of nail polish?
I love to draw and paint, although I tend to start a piece and not finish it haha! I also love to play video games. I’m pretty obsessed with my playstation haha! But mostly, I love to spend time with my friends and family as much as possible!
Do you have any pets? Tell me about them!
Yes! I have 2 furbabies! A 5 year old boxer/English mastiff named Bella Rose who thinks she’s a cat. And a 2 year old tabby cat named Loco who thinks he’s a dog! Both are quite the handful but I’d be lost without them!
Is there anything about you that would surprise people to know?
I’m not sure really. I’m pretty open about who I am lol I’m loud and very blunt! In the online world I guess you won’t see that part of me much but in person, haha, yea I’m very loud and tell it like it is.
What’s your favorite kind of food?
French Fries!!!! Haha
Thanks again for chatting with us, Cheyenne! Talk to me in the comments and let me know what you think of this brand- have you tried them out before? What other brands would you like to see interviewed in the future? Let me know!
If you liked this interview, make sure to check out the other ones in the indie insight tag!