Welcome to Indie Insight, the weekly series where I interview an awesome indie nail polish maker! This week we are chatting with Mildred of Anonymous Lacquer.
Anonymous Lacquer is a special brand for me as it’s the only maker I’ve met in person! Mildred lives very close to me and we’re both members of our local meetup group– she’s even been to my house and met Mugen. Initially I had a bit of reservation about reviewing the brand as it could become awkward if the quality was not there- but once I started using her polish, that hesitation immediately melted away. Mildred creates a variety of finishes but is especially known for her gorgeous holos. Let’s get started!
How did you get into nail polish in the first place?
I got into nail polish a lonnnggg time ago! I used to paint everything I owned with polish when I was a teenager.I used to franken back then id have half a bottle of this and that and would mix them! Lots of my friends would ask what is that color. As i got older I kinda fell out of it. Then about 4 years ago I was going through a depression. My lil sister took me to get my nails done for my birthday. As i was keeping them up I would ask them to do this and that design. They never could them so I would just fill them then I would go home and paint them. From there I started to post on instagram. Then I found the Indie nail polish community! I am just creative at heart so I had to make my own.
When and why did you decide to start your own brand?
I think I answered part of the second question in the first question. I started last May. My reason for starting I think was to have something of my own that i knew i could love to do for the rest of my life!
Tell me how and why you chose your brand name.
The name!! I was suppose to have a partner. A very well known (on instagram) nail tech. Well, when i made the the first logo it was posted without any credit to me. So I felt if i stayed anonymous they wouldn’t know. And when they did, they would personally know I didn’t need their instafame to get me anywhere! The logo instantly came to mind when I thought of using the name.
What is your favorite collection you’ve released so far?
My Halloween/fall collection is my fav. It’s something for everyone.
What is your favorite individual polish you’ve released so far?
Fangalious is my fav polish release.
What’s your favorite polish ‘season’?
All seasons. I change my mind too much to pick one season. I also believe wear what you like when you like when it comes to polish.
Where do you draw your inspiration from for your polishes?
Inspiration comes from all kinda things. from clothes, flowers, media, other polishes.
Do you tend to keep your collections seasonal, or do you make what you want, when you want to make it?
Yes somewhat seasonal so far, but that won’t stay the same.
Thermals. I love them, but I haven’t tried to make them yet. I am a little intimidated.
How many bottles do you own in your personal collection?
I haven’t counted in a while and I have destashed quit a bit. A guesstimate would be in the 500 range.
Other than your own brand, which brand do you have the most of in your collection?
I really don’t have a fav brand. I have a few from a bunch of different brands.
Do you do polish work full-time or do you also have a day job?
Unfortunately I do have a day job (a few of them, actually). I am a personal pet groomer. I do sales for gutter company. I also am a licensed hair dresser, and I do hair a few times a month.
What has been your biggest struggle in polish making?
Biggest struggle would be some dry pigments. Some don’t want to break down.
What is your favorite thing about making or selling polish?
The lovely customers. Especially the customs I have gotten to make.
We all know glitter can be really messy and stick to everything- how do you keep all of your glitter, pigments and mixing tools organized?
Organization. I am visual. So I have shelves with clear containers. Some things i keep in the containers they come in so i don’t waste anything from transferring.
Tell me about your creating process- from first idea through to finished product.
Wow, well- I don’t have any specific routine. Usually when I have an idea I will mix a lil (enough to get a couple swatches with). From there ill tweak. Write down what I’m using. Then I will remake it in a large batch of it.
How many prototypes do you typically have for every polish that actually makes it into a collection?
Not many because I start off small. Really I don’t like to waste the bottles.
Man its hard. I have tried all kinds of bloggers/swatchers. Bigger names/smaller names. I first look at quality of the swatch and picture. Then the following. I like to use different people for each collection. I also use some of the same for each collection.
What was the moment that your brand really started to take off and be noticed? When you first started, what did you do to get your name out there?
I’m still so new and don’t think I have really been noticed. But so far I think it was probably my third collection the Halloween fall was when I really felt noticed. MY biggest struggle is marketing and promoting. I’m so busy with all my jobs and making polish I get little time to promote!
My fav polish… Indie- lily pad lacquer true blood (original). Salon- opi ds glamour. Lemmings- Mishkas enchanted polishes. The OMG china glaze. Sally Hanson magical holos.
With so many indies on the market now, what do you think sets your brand apart?
What sets me apart.. I try to have something for every one. I also make smaller collection and don’t try to have too much coming out all the time.
Do you have any pets? Tell me about them!
Pets, of course!! 3 dogs. 2 guinea pigs. I have 2 cockapoos and one rescue (maybe maltese and shi zu) mix. I don’t have kids so my world revolves around the fur babies. My guinea pigs are so cute! they are so fun to watch and their personalities are soo funny!
Is there anything about you that would surprise people to know?
What is surprising about me.. I love to ride ATV’s, I hate laying out to get a tan! I drive like a maniac when I’m by myself and like a grandma when I have other people with me! No matter how many times I clean and organize I still won’t put stuff back where it goes.
What’s your favorite kind of food?
Food.. A good lasagna. But it really depends on the day of the week.
Thanks again for chatting with us, Mildred! Talk to me in the comments and let me know what you think of this brand- have you tried them out before? What other brands would you like to see interviewed in the future? Let me know!
If you liked this interview, make sure to check out the other ones in the indie insight tag!